Of Switzerland’s 148 districts, the 15 districts with more than 100,000 in-habitants together comprise almost 40 percent of the country's disposable income. Even so, the per-capita purchasing power of Bern (index: 92.1) and Vaud (index: 99.6) lies below the national average. third place goes to Vaud, which has €26.3 bil. Zurich is followed by the canton of Bern, which has just under €33 bil. Ticino, the only fully Italian-speaking canton, has a mid-level ranking with regard to per-capita purchasing power in Switzerland's cantons.Ī different picture emerges when comparing total purchasing power among the cantons: The top spot goes to the country's most populous canton of Zurich, which has a total purchasing power of €57.6 bil. By contrast, French-speaking Neu-châtel and Jura have very low purchasing power indices on average, in-habitants of Jura have less three three-fourths of the per-capita purchasing power available to inhabitants of Geneva. The study by GfK GeoMarketing illumi-nates the regional differences in these values and reveals the regional dis-tribution of purchasing power within each individual country and interna-tionally.įour of the five wealthiest cantons in terms of per-capita purchasing power are located in Switzerland's German-speaking area, while only Geneva is located in the French-speaking area. Purchasing power measures the available net income of the population, including government subsidies such as unemployment assistance, child benefit and pension contributions. These figures put Austria and Switzerland ahead of Germany: The average German will have a purchasing power of €20,621 in 2013. On average, every Austrian will thus have €21,295 available for consumption, rent and living costs. The total purchasing power for Austria in 2013 is predicted to be €179.8 bil. The total purchasing power for Switzerland in 2013 is expected to be €289.2 bil. GfK GeoMarketing forecasts a 2013 per-capita purchasing power of €36,351 for Switzerland. The purchasing power study by GfK GeoMarketing reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes. Purchasing power levels vary substantially both between and within these two neighboring countries.
This year's GfK purchasing power data for Austria and Switzerland is now available. GfK releases 2013 purchasing power for Austria and Switzerland
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